Here's a simple and effective brainstorm technique I like, entitled a "New Point-Of-View." Based on the principles of metaphors (using ideas from one area to solve problems in another), this creative technique takes solutions common in other occupations and transfers them to your field.
How To Use It
State the problem that is preventing the objective or outcome from being achieved, or the opportunity you want to leverage.
For example: “How do we get employees to notify the head office when an event might turn into an issue or crisis?” (Or, re-frame the problem/opportunity, such as “What early-warning or preventative devices could we use internally to alert the company of a potential issue or crisis?”)
Select random, unrelated occupations to determine how they might solve the problem or leverage the opportunity.
A politician uses public polls, a chef uses a clock timer, a lifeguard uses flags, a conductor uses a baton, a policeman uses a speed-camera. How can you “bend” these devices to fit an internal communications campaign?